By further collecting data of the promotion you can know your customers better. When you know them better, you can launch more successful promotions. In addition to that, when there is something available only for a limited time, customers like to talk about it. When they talk about your promotion they become your marketing agents. They spread the word of mouth, and this results in more customers becoming interested in doing business with you. Branding is all about making your customers remember you.
When they remember you they remember to do business with you. By launching promotions frequently you become a memory for the customer. The biggest benefit of promoting today is that you make use of various online platforms for marketing your promotion. You have blogs, social networking websites, video hosting websites etc. This makes you visible on the internet the way you should be visible to your target market.
By being visible on the internet you are already creating a very strong image of your business in the minds of the customers. The most important thing you need in order to launch a successful promotion is data.
The more data you have the more you can be sure that your promotion will go in the right direction. First, you need to decide why you want to promote and what it is that you want to promote. Are you looking to promote an idea, a new product or a campaign?
After you have decided the thing you want to promote you have to know your target audience and the platforms where your target audience can be best targeted. Now, you have to decide how and in what shape you will promote your stuff.
When it comes to products you can simply reduce the prices of the products, include another complimentary item with the product, offer an additional unit of the product that the customer is buying, introduce discount coupons through websites like Coupofy , etc.
The most common consumer promotions are free samples, price cuts and discounts, contests, games and prizes. Speciality advertising is really a type of promotion whereby free gifts in the form of a pen, calendar, coffee mug or other items are given to a consumer. The gift serves as a reward for performing the desired action patronising dry cleaner X, buying magazine Y and usually bears the name and telephone number of the sponsor as a constant reminder. This is nowhere more evident than with advertising and promotion.
Personal selling is the direct presentation of a product to a prospective customer by a representative of the organisation selling it. Personal selling takes place face to face or over the phone, and it may be directed to a middleman or a final consumer.
Advertising is impersonal mass communication that the sponsor has paid for and in which the sponsor is clearly identified. The most familiar forms of ads are found in the broadcast TV and radio and print newspapers and magazines media. Sales promotion is demand granting activity designed to supplement advertising and facilitate personal selling.
It is paid for by the sponsor and frequently involves a temporary incentive to encourage a purchase. Many sales promotions are directed at consumers.
This latter category is called trade promotion. Unlike most advertising and personal selling, its does not include a specific sales message. The targets may be customers, stockholders, a government agency, or a special-interest group.
Public relations can take many forms, including newsletters, annual reports, lobbying and sponsorship of charitable or civic events. Publicity is a special form of public relations that involves news stories about an organisation or its products. Like advertising, it involves an impersonal message that reaches a mass audience through the media.
It is not paid for, the organisation that is the subject of the publicity has no control over it, and it appears as news and, therefore, has greater credibility than advertising. Some form of promotion is necessary to make consumers and the people with which an organisation interacts aware of existence of a product. It is not enough to have a good product. The attributes and qualities of a product must be made known to the actual and potential buyers.
Promotion is applied communication used by marketing people to exchange persuasive messages and information between buyers and sellers. The job of marketing is to identify consumer wants and to try to fill those wants by developing appropriate products priced right, packaged for convenience, and properly distributed. It isn't. There are a variety of approaches that a business can take to get their message across to customers, although advertising is certainly an important one.
It is important to understand that a business will use more than one method of promotion. The variety of promotional methods used is referred to as the promotional mix. Nature of the product: how much information is required by customers before they buy. Above the line promotion — paid for communication in the independent media e.
Though it can be targeted, it could be seen by anyone outside the target audience. Advertising is the main methods of above-the-line promotion.
Below the line promotion — promotional activities where the business has direct control e. It is aimed directly at the target audience. Company Reg no: VAT reg no
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